Job Description:

We’re looking for a Google Ads Specialist who doesn’t just “manage” campaigns—but truly owns performance. You will build, optimize, and scale paid search campaigns focused on local lead generation in the insurance industry. This is not a beginner PPC role. You must understand data, performance metrics, and how to turn insights into action. If you love improving results week after week and enjoy working in a focused niche, this role is for you.

What You’ll Be Responsible For:

• Campaign Setup & Management

• Build and manage Google Ads campaigns (Search, Display, Performance Max)

• Manage Bing Ads campaigns (if applicable)

• Perform keyword research for insurance-related services (auto, home, life, renters)

• Write compelling ad copy that drives clicks and conversions

• Manage budgets to maximize return and reduce cost per lead

Run A/B tests on ads, bidding strategies, and landing pages

• Optimization & Performance Tracking

• Monitor campaigns daily and make data-driven improvements

• Optimize for CTR, CPC, CPA, ROAS, and Quality Score

• Identify underperforming campaigns and fix issues quickly

Find opportunities to scale winning campaigns

• Tracking & Reporting

• Set up and maintain conversion tracking using

• Google Tag Manager and GA4

• Ensure tracking accuracy across all campaigns

• Create clear weekly and monthly performance reports

Explain what’s working, what’s not, and what actions you’re taking

• Collaboration & Growth

• Work closely with the team on landing pages and automation

• Stay updated on Google Ads changes and best practices

• Contribute ideas to improve systems and results

We sometimes ask for flexible support on related tasks, but nothing outside your skill set—and always with clear communication.

Tools You Must Be Comfortable With

• Google Ads (Search, Display, Performance Max)

• Bing Ads Google Analytics 4 (GA4)

• Google Tag Manager Keyword research tools Reporting tools (Google Sheets, Looker Studio, etc.)

• GoHighLevel (or similar landing page builder – preferred)

• Basic automation tools (Zapier is a plus)

Requirements:

• At least 1 year of hands-on Google Ads management experience

• Strong understanding of CTR, CPC, CPA, ROAS, and Quality Score

• Experience setting up and troubleshooting conversion tracking

• Strong written English (you will write ad copy)

• Highly organized and detail-oriented

• Able to manage multiple accounts at once

• Self-starter who does not require micromanagement

Available during PST business hours

• (Monday–Friday, 9AM–6PM PST)

• Full-Time | Remote | PST Hours Required

• Rate: $5–$8/hour (depending on experience)

• Bonus (Not Required, But a Big Plus)

• Google Ads Certification

• Experience with Facebook/Meta Ads

• Landing page optimization experience

Background in insurance, financial services, or local lead generation Experience with automation platforms

Benefits:

•Paid 30 business days of training (mindset + skillset).

•Work-from-home opportunity.

•Access to training resources.

Why Join us?

Join the Phyllis Song Virtual Dream Team and be part of a dynamic, supportive environment that empowers you to grow professionally while making a real impact. With opportunities for career advancement, work-life balance, and a community of driven professionals, you’ll thrive and succeed with us!