Job Description:
Virtual Dream Team is looking for a Lifecycle & Funnel Marketing Specialist to own email and SMS from capture through retention and win-back. You’ll build and optimize lifecycle funnels for a growing DTC e-commerce brand, combining strong direct-response copy, disciplined testing, and hands-on execution to drive measurable revenue.

Key Responsibilities:
• Build and optimize email and SMS flows, including welcome, abandonment, post-purchase, replenishment, subscription, dunning, and win-back sequences.
• Create high-converting on-site capture experiences, landing pages, lead magnets, forms, quizzes, and incentive strategies for Shopify.
• Write all lifecycle copy, including subject lines, email body copy, SMS messages, offers, calls to action, and landing page messaging.
• Apply StoryBrand principles across lifecycle touchpoints, keeping the customer as the hero with a clear plan and CTA.
• Run a documented testing program across offers, timing, subject lines, cadence, segmentation, flow logic, and conversion paths.
• Manage segmentation, RFM modeling, list hygiene, deliverability, sender reputation, and inbox placement.
• Maintain consent and compliance practices across TCPA, CAN-SPAM, GDPR, and ePrivacy requirements.
• Track email and SMS performance, attribution, retention, capture rates, and revenue contribution through weekly and monthly reporting.

We sometimes ask for flexible support on related tasks, but nothing outside your skill set and always with clear communication.

Required Tools:
• Klaviyo
• GoHighLevel
• Shopify
• Triple Whale

What We're Looking For:
• 4+ years of hands-on email and SMS ownership for DTC e-commerce, ideally within a subscription-based business.
• Advanced experience with Klaviyo and GoHighLevel, plus strong Shopify skills and the ability to implement or coordinate theme-level capture improvements.
• Proven ability to grow lifecycle revenue, with a clear understanding of revenue contribution, retention, churn, capture rates, and flow performance.
• Strong direct-response copywriting skills and practical experience applying StoryBrand principles to funnels, emails, SMS, and landing pages.
• Demonstrated expertise in deliverability, list health, sender reputation, segmentation, and U.S. and EU consent requirements.
• Experience with attribution platforms such as Triple Whale; supplements, wellness, regulated-claims categories, and visitor identification tools are strong advantages.

Working Hours:
• Full-time, remote. Your schedule will be coordinated with Virtual Dream Team and aligned with the working hours required for the role.

Compensation:

• $10/ hour

Why Join us?

Join Phyllis Song Virtual Dream Team and become part of a supportive community that values your growth, skills, and work-life balance. Here, you’re more than a Virtual Assistant, you’re a valued team member with opportunities to learn, grow, and build a meaningful career.